Have you binged a season of Bridgerton in one weekend? Is Lana Del Rey at the top of your Spotify wrapped? Are Jane Austen novels some of your all-time favorite reads? If so, the coquette trend may be for you.

What started as a Gen Z TikTok trend has spilled over into the worlds of fashion, beauty, events and interior design – inspiring rooms that are dreamy and opulent. So grab your bows, pour some rosé and get ready to live your most flirtatious home decor fantasy.

The coquette aesthetic is a mix of romantic, retro and whimsical elements. One TikTok creator describes the style as "Girlycore with a mix of sultry Old English elegance." If you search the hashtag #CoquetteAesthetic on TikTok and Instagram, you’ll find hundreds of thousands of posts that have racked up millions of views. It pulls inspiration from the Rococo era in France, the Regency era in Britain and the preppy American style of the 1960s (à la Jackie O) to create a modern femininomenon.

• The Look: Soft, nostalgic and indulgent
• The Vibe: Very mindful, very demure, very cutesy
• Feminine Motifs: Bows, roses, swans and pearls
• Pastel Colors: Mostly pinks and creams
• Opulent Details: Gilded accents, soft fabrics and ornate patterns

The popularity of coquette influences in home decor might just be Gen Z’s response to the all-neutral-everything aesthetic that defined their predecessors. What’s been coined “Millennial gray” has become the butt of many jokes in the interior design world. After a decade of gray walls, industrial furniture and ‘live, laugh, love’ in sans serif, Gen Z is choosing pastels, pearls and unapologetic prettiness. It’s embracing emotional richness in a world that’s felt overly sterile.

We like to think of the coquette trend as the next iteration of cottagecore, or Cottagecore 2.0. Where cottagecore celebrated cozy charm and vintage florals, coquette design turns up the romance with blush tones and just the right touch of Rococo decadence.

If you’re thinking pink wallpaper is just for nurseries, think again. Thanks to the coquette trend, pretty pink wallpaper has made its way into every corner of the house. Designers and DIYers are styling coquette wallpaper in all kinds of creative, elevated ways.

• Powder Rooms. There’s no better place to go full-on feminine than the powder room. Coquette wallpaper turns a small space into a jewel box of charm. Imagine: Bows on the wall, lipstick on the counter, and vintage glassware for your Q-tips.
• Bedrooms. Soft, flirty wallpaper is the coquette bedroom’s best accessory. From delicate florals to romantic stripes, it pairs beautifully with canopy beds, scalloped molding and dainty decor.
• Nurseries. Coquette designs are soft and sweet, like a lullaby for your newborn in wallpaper form.
• Vanity Nooks. Tuck a pattern into a corner behind a vanity or bookshelf and watch the space transform. The coquette aesthetic is all about details, and this is where it shines.

Ready to romanticize your space in true coquette fashion? Here’s how to bring coquette wallpaper into your home:

• Mix Soft with Structured. Balance all those bows and florals with vintage furniture in gold, iron or weathered wood. Think: soft vs. strong. Light vs. luxe.
  
• Layer Textures. Coquette is all about sensory detail. Add ruffled bedding, velvet pillows, lace curtains or a sheepskin rug to complete the look.
  
• Add Personal Touches. Coquette wallpaper thrives alongside beautiful stationary, ornate mirrors, candle clusters or even a vintage vanity tray with perfume bottles.

Want to go beyond inspiration and into implementation? Explore coquette-ready wallpaper designs like:

• Coquetterie: Vintage bows on a baby pink backdrop.
• Rococo Cakes: Whimsical 3-tiered cakes straight out of Versailles.
• Rosemary: Rustic romance from the English countryside.

See all of our favorite coquette wallpaper prints here. If you’re in love with the coquette aesthetic, we recommend checking out Inés Sterlicchio’s Grace and Charmartist collection and Kate Clay’s Á La Mode artist collection as well.