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We’ve been watching a trend gallop into the design world: Texas wallpaper. From our studio here in Texas, we’re seeing this trend spread nationwide. Country Western motifs are no longer just for ranch houses. From Austin to Aspen, the Lone Star State aesthetic has made its way into homes across cities and suburbs.

We’ve been watching a trend gallop into the design world: Texas wallpaper. From our studio here in Texas, we’re seeing this trend spread nationwide. Country Western motifs are no longer just for ranch houses. From Austin to Aspen, the Lone Star State aesthetic has made its way into homes across cities and suburbs.

Why Are We Seeing A Western Revival?

Why Are We Seeing A Western Revival?

Why is Texas wallpaper making waves right now? The Western revival isn’t just an interior design trend – it’s synced perfectly with what’s happening in music, television, fashion and popular culture.

  • From fashion runways to discount retailers, cowboy boots and western wear are among the top-selling items. In fact, sales for cowboy boots totaled $888.5 million in 2023, up 30% from 2019.

  • The popular TV series Yellowstone has reignited our love for classic American westerns and cowboy swagger.

  • There's a good chance you'll hear a country twang if you turn on Top 40 radio nowadays. From Shaboozey to Morgan Wallen, country has dominated the music charts. And we can't underestimate the Beyoncé effect. The singer's genre-blending Cowboy Carter took home to coveted Album of the Year award at the 2025 Grammys and her rodeo-inspired tour outfits moved the westerncore aesthetic from fringe to front row.


As a result, westerncore has made its way out of our wardrobes and playlists and onto our walls – becoming a top home decor trend. In recent years there has been a 44% increase in people decorating with cacti (both as a motif and the plant itself) as well as a sizable uptick in other Western motifs (like horseshoes, longhorn skulls and star symbols) according to Taskrabbit.

Design experts are all in on it, too. Martha Stewart highlights how Western décor now blends rugged earth tones (think: leathers, suede and fringe) with modern polish (think: cozy throws, chrome accents and marble countertops). Meanwhile, the trend gurus at Melanie Jade Design affirm that "Western wallpaper adds a distinctive flair to interiors" naming it one of the 'hottest' wallpaper trends for 2025.

Why is Texas wallpaper making waves right now? The Western revival isn’t just an interior design trend – it’s synced perfectly with what’s happening in music, television, fashion and popular culture.

  • From fashion runways to discount retailers, cowboy boots and western wear are among the top-selling items. In fact, sales for cowboy boots totaled $888.5 million in 2023, up 30% from 2019.

  • The popular TV series Yellowstone has reignited our love for classic American westerns and cowboy swagger.

  • There's a good chance you'll hear a country twang if you turn on Top 40 radio nowadays. From Shaboozey to Morgan Wallen, country has dominated the music charts. And we can't underestimate the Beyoncé effect. The singer's genre-blending Cowboy Carter took home to coveted Album of the Year award at the 2025 Grammys and her rodeo-inspired tour outfits moved the westerncore aesthetic from fringe to front row.


As a result, westerncore has made its way out of our wardrobes and playlists and onto our walls – becoming a top home decor trend. In recent years there has been a 44% increase in people decorating with cacti (both as a motif and the plant itself) as well as a sizable uptick in other Western motifs (like horseshoes, longhorn skulls and star symbols) according to Taskrabbit.

Design experts are all in on it, too. Martha Stewart highlights how Western décor now blends rugged earth tones (think: leathers, suede and fringe) with modern polish (think: cozy throws, chrome accents and marble countertops). Meanwhile, the trend gurus at Melanie Jade Design affirm that "Western wallpaper adds a distinctive flair to interiors" naming it one of the 'hottest' wallpaper trends for 2025.

Key Fixtures of the Texas Wallpaper Trend

Key Fixtures of the Texas Wallpaper Trend

Patterns that nod to the Southwest. The latest wave of Texas wallpaper is all about a refined kind of rugged. Think: stylized desert florals and woven-inspired geometrics. Graphic enough to read on a feature wall and soft enough for a whole room.

But if you’re looking to go full-rodeo, some of our best sellers feature more on-the-nose motifs (like cowboy boots and longhorn skulls) that are a lot of fun in smaller rooms where you want to be more playful with your prints.

Earthy colors with a modern pop. Of course sepia tones dominate Texas wallpaper color palettes. Lots of terracotta browns, sandy whites, tobacco grays – plus the occasional dusty blue.

However, the latest wave of Texas wallpaper isn’t afraid of brighter, more saturated colors. Hot pinks, margarita limes and sunset oranges inject liveliness into classic motifs that are perfect for a glossier, modern cowgirl aesthetic.

Patterns that nod to the Southwest. The latest wave of Texas wallpaper is all about a refined kind of rugged. Think: stylized desert florals and woven-inspired geometrics. Graphic enough to read on a feature wall and soft enough for a whole room.

But if you’re looking to go full-rodeo, some of our best sellers feature more on-the-nose motifs (like cowboy boots and longhorn skulls) that are a lot of fun in smaller rooms where you want to be more playful with your prints.

Earthy colors with a modern pop. Of course sepia tones dominate Texas wallpaper color palettes. Lots of terracotta browns, sandy whites, tobacco grays – plus the occasional dusty blue.

However, the latest wave of Texas wallpaper isn’t afraid of brighter, more saturated colors. Hot pinks, margarita limes and sunset oranges inject liveliness into classic motifs that are perfect for a glossier, modern cowgirl aesthetic.

Patterns That Nail the Cowboy Look

Patterns That Nail the Cowboy Look

Here are a few Western wallpaper designs that’ll have you saying ‘Yeehaw!’

  • Cow Head: Iconic longhorns against geometric background.
  • Phoenix: Bucking broncos in electric colors.
  • Cactus Blooms: Modern cacti illustrations that feel playful.

Here are a few Western wallpaper designs that’ll have you saying ‘Yeehaw!’

  • Cow Head: Iconic longhorns against geometric background.
  • Phoenix: Bucking broncos in electric colors.
  • Cactus Blooms: Modern cacti illustrations that feel playful.

Final Thoughts: Ride the Western Wave

Final Thoughts: Ride the Western Wave

Whether you’re paying homage to your Southern roots or just love a little cowboy cool, this wallpaper trend offers bold personality, classic charm and modern design appeal.

Explore Funky Paper Co’s full collection of Texas wallpaper manufactured here in Texas and shipped nationwide.

Whether you’re paying homage to your Southern roots or just love a little cowboy cool, this wallpaper trend offers bold personality, classic charm and modern design appeal.

Explore Funky Paper Co’s full collection of Texas wallpaper manufactured here in Texas and shipped nationwide.

Caroline Bohne, Owner of Funky Paper Co Wallpaper | Women-owned small business

Caroline Bohne

Caroline Bohne

Caroline is the owner of Funky Paper Co. What began as a creative outlet is now a full-blown wallpaper wonderland specializing in patterns that are hand-drawn, high-quality and always a little bit funky.

Caroline is the owner of Funky Paper Co. What began as a creative outlet is now a full-blown wallpaper wonderland specializing in patterns that are hand-drawn, high-quality and always a little bit funky.

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